Send time optimization
planned
V
Vanessa Gaggioli
Feature that allows marketers the ability to send emails at the most optimal send time to each recipient
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Peter Bartlett
Merged in a post:
personalized sending time according to opening pattern.
Daniel Bravo
if lead or contact A has a better open rate in the morning and lead B in the afternoon, would be awesome that the system takes care of delivering it at the best time according to their opening pattern.
At least for newsletters or single email campaigns.
Having this option would be fantastic !
Peter Bartlett
marked this post as
planned
Hi all, thanks for the votes so far, we will be starting work on this soon.
V
Vanessa Gaggioli
Send time optimization in email marketing is important because it maximizes the chances of your emails being opened and engaged with by sending them at times when recipients are most likely to be active and receptive. It works by analyzing historical data, recipient behavior, and engagement patterns to determine the optimal times to deliver emails to each individual subscriber, ultimately increasing open rates and driving better overall campaign performance.