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Kayla Thompson
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Joe Gannon
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One click unsubscribe for customers- this is becoming an industry standard for large scale senders so would be good to have this option built in.
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J
Joe Gannon
March 20, 2024
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Peter Bartlett
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We already support this (and all the broader requirements of the upcoming Yahoo and Google email sender restrictions).
The email header of all emails sent out contains a 1-click unsubscribe url, which provides a means for customers to directly unsubscribe, usually presented as a link in the email heading, but varies per email client.
Our default unsubscribe link in the email itself requires confirmation to avoid contacts getting accidentally unsubscribed by email client anti-spam link checkers for example. This is also a common trend across the Marketing industry now, companies moving back away from the 1-click unsubscribe link due to these and other reasons.
If you have further questions about the Google and Yahoo upcoming email restrictions, and how Ortto supports them, please reach out to our support team.
Thanks
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March 22, 2024
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