We're running into a lot of trouble reliably matching contacts to their existing Salesforce Accounts. Account names vary (spelling differences, naming conventions, abbreviations), and our own fallback logic relies on domain matching, which breaks down for companies with multiple domains associated with the same Account.

The result is a steady stream of duplicate Accounts and orphaned contacts that should be linking to records that already exist in Salesforce.

By fuzzy matching, we mean checking domain similarity rather than requiring an exact string match, the way other tools in our stack (RevenueHero, for example) already associate a new record with an existing Account. Rather than a single domain having to match a single field exactly, the system recognizes related or partial domain matches and links the record to the right existing Account instead of defaulting to create.

We'd love to see this kind of matching supported natively so we can associate contacts back to the correct existing Account more reliably, rather than relying on brittle exact-match logic that only catches the cleanest cases.