Add conversion API support to Ortto. This is an extremely valuable addition which would allow Ortto users to send information about lead stages to Meta directly to further improve their ad campaigns.

https://developers.facebook.com/docs/marketing-api/conversions-api/

The Conversions API is designed to create a connection between an advertiser’s marketing data (such as website events, app events, business messaging events and offline conversions) from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes.

Rather than maintaining separate connection points for each data source, advertisers are able to leverage the Conversions API to send multiple event types and simplify their technology stack. In the case of direct integrations, this entails establishing a connection between an advertiser’s server and Meta’s Conversions API endpoint.